This lyric video responds to APT by Rosé and Bruno Mars through a loud, playful, and unapologetically bold visual direction.
The energy of the song led the project toward punky movement, high contrast, and exaggerated typographic moments.
Pink, white, and black shape the palette, while Punita Display and Helvetica Neue Bold build the typographic contrast.
I used quick transitions, morphs, and more chaotic scene changes to keep the motion expressive and fun throughout.
Category: Motion Design, Lyric Video
Focus: playful energy, typography, rhythm
Approach: Bold transitions and high-contrast type-driven scenes
