The song APT by Rosè (feat. Bruno Mars) is focused on playful and confident energy,
more louder, bold and expressive highlighting the punk rock genre and funkyness of the song.
Using the art direction of playful funkyness throughout the lyric video it uses similar colors of pink white and black
as well a fun typeface called Punita Display as a point and pair it together with a more simple font called
Helvetica Neue Bold.
I wanted focus on the playful and fun vibe to the video so I decided to play with many transition whether they are simple
or more bold and add more depth in each scenes as well. Some of my highlighted favorite moments are the morph or what I
would call a chaotic moments and shows the artistic direction of this project.
